Korcan Hekimoglu · Data, Analytics and AI

I am Korcan, a senior digital analyst in London. I have spent nine years turning marketing and customer data into decisions, and I now lead AI for analytics at Canon EMEA, building the agents and automations that carry those decisions out.

Thoughts

The traffic changed before the dashboards did · AI search is already reshaping organic behaviour. How we built an impact index to quantify it instead of guessing.
The demo took a day. Trusting it took six months. · Automated narratives and agent workflows are easy to demo and hard to trust. The governance and validation layer is the product.
Significant, and so what · Uplift and significance are the start. Segmentation, and what to do next, is where a test earns its cost.

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